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Dr. Marwan Elaraby at Cambridge Centre Dental Care

THE WORK

Chair.Practice.Software.

Two days a week I treat patients. The rest of the week I build what runs the practice.

ACT I · THE CHAIR

Close-up of a titanium dental implant
A resin 3D printer with a dental arch rising from the tray

Implantandrestorativedentistry.

  1. 01Surgical and prosthetic implant treatment
  2. 02Implant-supported prostheses
  3. 03Hard and soft tissue augmentation
  4. 04Same-day provisionals, designed and printed in the building

HOW A SAME-DAY PROVISIONAL RUNS

  1. STEP 01

    SCAN

    Digital impression after placement.

  2. STEP 02

    DESIGN

    The provisional is designed while the patient rests.

  3. STEP 03

    PRINT

    Printed in-house, in resin.

  4. STEP 04

    DELIVER

    Fitted the same day when the case allows it.

  5. STEP 05

    THE FALLBACK DECISION

    There is always a plan B.

Dr. Marwan Elaraby is a general dentist. Every case is different. A consultation decides what is right for you.

An Ontario river city at blue hour

ACT II · THE PRACTICE

Whatwechanged.

  1. 0012022 → 2026 · PRODUCTIONFrom 3.2 million dollars to over 7 million.
  2. 0022022 → 2026 · TEAMFrom 25 people to 14 dentists and 50 team members.
  3. 003GOOGLE REVIEWSFrom 81 reviews at 3.8 stars to more than 1,300 at 4.8.
  4. 0042026 · DOCUMENTATIONVisits missing a clinical note: from 3 percent to 0 percent.
  5. 005EVERY WEEKTwo days in the chair. A scoreboard every Friday.

THE SYSTEMS BEHIND IT

A dark back office with a glowing scoreboard on the wall

ACT III · THE SOFTWARE

Ibuildthetoolsweuse.

MARO OS

PRIVATE · OWNER ACCESS

THE CAST

CHIEF

  • Chief of Staff

OFFICE

  • Office Manager
  • Manual Auditor
  • Team Meeting Writer
  • Points Coach

CONTENT

  • Content Director
  • Copywriter
  • Batch Day Director
  • Finish Line
  • Publisher
  • Community
  • Analyst

STORE AND EDUCATION

  • Store Manager
  • Launch Writer

Fourteen AI agents inside MARO OS. They draft the briefs, scripts, emails and checklists. I approve what goes out.

SmileLoop

  1. 01AD
  2. 02LANDING
  3. 03TREATMENT
  4. 04PHOTO
  5. 05PREVIEW
  6. 06QUESTIONS
  7. 07CONSULT

A patient sees a preview of their own smile before they book.

The Shelf

The systems we run, as PDF, Word and Excel, from 19 USD.